Business Marketing

Business Marketing

How Do I Order A Custom Product Display?

Here at Straight Laser I create custom product displays for a range of products.  These are fun because they can be made in nearly any shape to fit your product. 

They're most often used in store shelving or at point-of-purchase.  I've created an FAQ to get you started.  Read on below...

Custom Product Display

What kind of products do these displays work for?

These displays work for small products that can get messy, chaotic and lost on store shelves.  It's also great for small items that benefit from being elevated so customers can better see them.

They are used in retail stores, professional offices and at consumer shows.  They're excellent for quick set up/tear down.

What are the benefits of a custom display?

  • A custom display makes your product look clean, organized and professional for retailers and consumers. 
  • They're excellent for including your own brand and product labels.  For example, I work with makeup brands that have me etch colour names on their displays.
  • Some display styles can be flat packed to make them easier to ship to retailers.
  • The display will fit your product perfectly, avoiding the awkwardness of generic displays.
  • It will elevate and organize your product, fitting more into a smaller footprint.

What are the max dimensions?

The max dimensions for displays are 17 1/4" x 17 1/4" x 20 1/2".  This can be flexible depending on the proportions.  These are countertop displays meant for setting on shelves or furniture.  They are not large enough to be floor-standing. 

What info do you need from me about size?

I use your product samples to take accurate measurements of your products.  However, there are a few other things to consider around size:

  • Ask your retailers how deep their shelving is.  They often use something specific, or have a clear idea of how much space they want the display to take up.  This is your "available footprint".
  • Ask your retailer how high their shelving is, or if there are other areas they don't want covered.  These are your "vertical details"  For example, sometimes I hear requests for a display to be high enough to block sightline to the cash register.  Or I hear a request that it must fit in an 8" gap below a shelf.  
  • Be aware of vertical sight lines.  Is there information on your product label you want to be able to see?  Do I need to make sure products on the shelf below don't cover it?  If you have preferences here please let me know.

Which materials to do you use?

I primarily use wood for displays. 

Corrugated, plastics and leather are sometimes an option.  These are used as details within a wood display.

What do you need to design a display for me?

  1. Your inspiration images, size details, wish list and and any other details you'd like me to  include in the design.
  2. Physical samples of each product going into the display.  They can be empty packages, as long as the full dimensions are present. 
  3. Your logo file.  

Samples can be popped in the mail or couriered.  All samples are returned to you with your finished display.  For high-value products like jewelry, detailed specs using a micrometer are acceptable.

    How much does it cost?

    I'm a stickler for providing exact estimates, but 3D displays are difficult to estimate without a file.  For this reason, price is broken down as follows:

    Design - I charge standard graphic design rates for the time it takes to design & test your display.  I can estimate this for you in advance. 

    Production - I can give you an accurate estimate for the display itself once the design is finished.  The estimate is based on how much material the display uses, how long it takes to cut, and how long it takes to assemble.  The price assumes you're ordering one prototype, or a few at a time.  If you plan to order 12+ displays let me know and I'll apply a volume discount.  

    Please note, design is a one-time charge (unless you request changes).  Once you've paid for your design, you only have to pay the production cost to create a display.  

    What is the process?

    1. You send samples, your logo, inspiration pics and your wish list to me.  
    2. Once a deposit is received I will return pencil sketches of 1 (occasionally 2) ideas to get your impressions and feedback.  
    3. Once a direction is confirmed I will created digital files, test the display construction and send you photos of a "rough cut".  
    4. With your feedback and revisions I will cut a final display and send you photos to get shipping approval.  
    5. Once I have approval your display (and any product samples) will be shipped to you.

    What do you send me?

    When your display is finished you'll receive your display(s) as well as the product samples you sent to me. 

    Displays arrive flat packed if they are a flat-pack style. Otherwise displays are shipped fully assembled.  If you're looking for component cutting so you can assemble yourself that's possible.  Just ask.

    How do I get started?

    The first step is to email me with your design ideas.  I will tell you how many hours it will take to design.  If you're ok with the time estimate, I will send you a payment link to take a deposit.  Then the design process can get started.

    What did you think of this post?  Was it helpful?  Let me know in the comments!

    To order a custom display start HERE.

    Business Marketing

    How Do I Order A Sign For My Business?

    We offer a lot of sign options so I thought I'd write a post to help .  I'll explain what we do first, then how to place an order. 

    Feel free to jump to the sections that interest you:

    What You'll Receive

    We make all of our signs from wood and either finish them in colour or etch them.  This gives them a unique vintage feel.   Your sign will have the appearance of a 1950's shop sign.  Wood signs have a slightly rustic feel.  Please keep this in mind if you're ordering for a corporate environment. 

    The signs below are for indoor use only.  We do offer outdoor signage.  If you're looking for outdoor visit this link for the rundown of options.

    What Are The Options?

    We offer three sign types: Cut Letter Signs, Dimensional SignsEtched Wood Signs.  

    Cut Letter Signs

    • Arrive as many separate pieces. 
    • Can be finished in any colour including bare birch, solid & metallics.
    • You must lay them out on the wall.  (Optional Layout templates are available for purchase)
    • You must attach them to the wall yourself. (We include instructions on how to do this)
    • Are best for permanent installation.
    • Can be up to 8ft wide.

    Dimensional Signs

    • Arrives as one piece.
    • Can be finished in any colour including bare birch, solid & metallics.
    • Come with hanging loops at the back.
    • Great for permanent installation OR trade show use.  Easy to move around.
    • Can be up to 45" wide.

    Etched Wood Signs

    Custom Indoor Sign
    • Arrives as one piece.
    • Available in ONE colour only: wood background with dark brown etching.
    • Arrives unmounted so it can be framed or set on a shelf.
    • Can be upgraded to include loops at the back.
    • Can be up to 32" wide.

    Which One Should I Choose?

    The choice comes down to how you'd like to use your sign.  It can also be affected by size.

    If you'd like to use it for a trade show choose a Dimensional Sign or Etched Wood Sign.  Dimensional and Etched Wood Signs are ready to display and easy to move because they come as one unified piece.

    If you're using your sign in an office space where it won't be moved, all three options work.  Remember, Cut Lettering can be made in larger sizes.  Dimensional and Etched Wood Signs come in smaller sizes.

    How Do I Determine Sizing?

    The Dimensional Wood Sign has more info under "Additional Info".  Click there then scroll to the bottom of the page for photos of each size, to scale, inside common trade show booths.  This should give you a good idea of how your sign will look when it's inside your booth. 

    For Cut Lettering I suggest measuring your visible wall space.  That is any space you plan to include the signage in, minus any countertops that may be blocking the view:

    How To Measure My Office For A Sign

    Once you've measured leave a buffer of at least 1 foot all the way around.  From there, it's up to you how you'd like it to be laid out.  Some clients want to use the whole space, while others want their logo to take up a smaller footprint. 

    Etched Wood Signs have a smaller footprint than the above two styles.  Estimate using a ruler or piece of cardboard held up to the area you'd like to use it in to gauge scale.

    How Will My Sign Be Sized?

    When you're buying a sign on our website you're buying a footprintA footprint is the total area available for your sign.  It's not the actual dimensions of your sign. 

    Most logos/artwork will not match the exact proportions of the sign footprint.  When maxed out in the footprint, your artwork will be either shorter or less wide than the footprint.  The picture below shows a visual.  We will not stretch or squish your logo out of its original proportion.  That request will make the artwork looks distorted:

    Maintaining Image Proportions

    In sign making you can have length OR width, not both.  Your sign will either match the width measurement of the footprint, or the height.  You can't pick which one.  It's determined by how your logo naturally fills the space.  When we make your sign we'll expand your logo until it touches either the top or the sides of the footprint - whichever touches first. 

    Please select a footprint that roughly matches the proportion of your logo.  For example, if your logo is sort of square, choose a square footprint.  If your logo is a skinny rectangle, choose a footprint that is long and skinny.  In this way you can maximize the use of space and spend as little as possible on your sign.

    If you're looking for specific dimensions please send us an email and tell us the exact size you'd like.  Size can be specified in width only.  We do not work with letter height because it can change the size quite a bit.

    How Do I Place An Order?

    Though each sign is completely custom, almost all signs are covered under one of the three sign listings. 

    Choose the style you'd like (Dimensional, Cut Lettering or Etched Wood), pick a size, a mounting option if needed, then add to cart:

    How To Order A Sign

    As soon as you place the item in your cart a pop-up box will ask you detailed questions about what you'd like:

    How To Order A Custom Sign

    If there's anything else you'd like to add please send us an email.  We match all email requests to their order as soon as the order comes in.  

    What Else Do You Need From Me?

    As soon as you've placed your order please email us your logo file. 

    Vector files are the best for sign making.  These files end in .ai, .eps. or .pdf.  If you're not a graphic designer but your designer has sent you files, it's often the file that won't open on your computer.  Please send this file.  It's the one we need.  

    If you didn't have a designer create your logo or you're not able to request a vector file from your original designer we can work with .jpg, .png and .tiff files.  Please send the largest file you have.  If you have more than one to choose from pick the logo that appears largest on screen and has high KBs under "file size".

    Can You Make Me A Logo?  Make Changes To My Logo?  Lay My Sign Out Differently?

    Absolutely!  We do all types of graphic design.  However, this service comes at an additional cost and isn't included in the sign price.  We'll cover small design jobs like converting .jpg files to vector files or adding a circular shape around your sign free of charge.  If your request involves more than that please email us your request and we'll send you a quote. 

    Note: Designing a logo is a big undertaking.  If you need a logo designed you should have a separate budget set aside for this job alone.  

    What Happens Next?

    When an order comes we'll look over the details, check your file and confirm the order is ready to go.  If we see issues or have a question we'll contact you before moving your order forward.  

    We don't provide sign proofs because your sign will look identical to your logo file.

    Once your order is confirmed you won't hear from us for a little while.  Signs take 2-3 weeks to finish.  As soon as your sign is finished you'll get an email with a tracking number telling you it's been shipped.

    If you've shared a deadline date with us we'll make note of it and ensure your sign arrives on time.  Your sign will ship on time to arrive by your deadline date.  If we can't meet your deadline we'll flag this right away.

    What About Rush Orders?  

    Please contact us at least 4 weeks before you need your sign.  Rush orders are occasionally possible but signs must have curing time.  That's a stage that can't be rushed.  If you email us we can let you know what's possible, but please understand the time estimates we give you are not negotiable because signs takes time to make.  

    What did you think of this post?  Was it helpful?  Let us know in the comments!