Here at Straight Laser I create custom product displays for a range of products. These are fun because they can be made in nearly any shape to fit your product.
They're most often used in store shelving or at point-of-purchase. I've created an FAQ to get you started. Read on below...
What kind of products do these displays work for?
These displays work for small products that can get messy, chaotic and lost on store shelves. It's also great for small items that benefit from being elevated so customers can better see them.
They are used in retail stores, professional offices and at consumer shows. They're excellent for quick set up/tear down.
What are the benefits of a custom display?
- A custom display makes your product look clean, organized and professional for retailers and consumers.
- They're excellent for including your own brand and product labels. For example, I work with makeup brands that have me etch colour names on their displays.
- Some display styles can be flat packed to make them easier to ship to retailers.
- The display will fit your product perfectly, avoiding the awkwardness of generic displays.
- It will elevate and organize your product, fitting more into a smaller footprint.
What are the max dimensions?
The max dimensions for displays are 17 1/4" x 17 1/4" x 20 1/2". This can be flexible depending on the proportions. These are countertop displays meant for setting on shelves or furniture. They are not large enough to be floor-standing.
What info do you need from me about size?
I use your product samples to take accurate measurements of your products. However, there are a few other things to consider around size:
- Ask your retailers how deep their shelving is. They often use something specific, or have a clear idea of how much space they want the display to take up. This is your "available footprint".
- Ask your retailer how high their shelving is, or if there are other areas they don't want covered. These are your "vertical details" For example, sometimes I hear requests for a display to be high enough to block sightline to the cash register. Or I hear a request that it must fit in an 8" gap below a shelf.
- Be aware of vertical sight lines. Is there information on your product label you want to be able to see? Do I need to make sure products on the shelf below don't cover it? If you have preferences here please let me know.
Which materials to do you use?
I primarily use wood for displays.
Corrugated, plastics and leather are sometimes an option. These are used as details within a wood display.
What do you need to design a display for me?
- Your inspiration images, size details, wish list and and any other details you'd like me to include in the design.
- Physical samples of each product going into the display. They can be empty packages, as long as the full dimensions are present.
- Your logo file.
Samples can be popped in the mail or couriered. All samples are returned to you with your finished display. For high-value products like jewelry, detailed specs using a micrometer are acceptable.
How much does it cost?
I'm a stickler for providing exact estimates, but 3D displays are difficult to estimate without a file. For this reason, price is broken down as follows:
Design - I charge standard graphic design rates for the time it takes to design & test your display. I can estimate this for you in advance.
Production - I can give you an accurate estimate for the display itself once the design is finished. The estimate is based on how much material the display uses, how long it takes to cut, and how long it takes to assemble. The price assumes you're ordering one prototype, or a few at a time. If you plan to order 12+ displays let me know and I'll apply a volume discount.
Please note, design is a one-time charge (unless you request changes). Once you've paid for your design, you only have to pay the production cost to create a display.
What is the process?
- You send samples, your logo, inspiration pics and your wish list to me.
- Once a deposit is received I will return pencil sketches of 1 (occasionally 2) ideas to get your impressions and feedback.
- Once a direction is confirmed I will created digital files, test the display construction and send you photos of a "rough cut".
- With your feedback and revisions I will cut a final display and send you photos to get shipping approval.
- Once I have approval your display (and any product samples) will be shipped to you.
What do you send me?
When your display is finished you'll receive your display(s) as well as the product samples you sent to me.
Displays arrive flat packed if they are a flat-pack style. Otherwise displays are shipped fully assembled. If you're looking for component cutting so you can assemble yourself that's possible. Just ask.
How do I get started?
The first step is to email me with your design ideas. I will tell you how many hours it will take to design. If you're ok with the time estimate, I will send you a payment link to take a deposit. Then the design process can get started.
What did you think of this post? Was it helpful? Let me know in the comments!
To order a custom display start HERE.