How Do I Order A Sign For My Business?

We offer a lot of sign options so I thought I'd write a post to help .  I'll explain what we do first, then how to place an order. 

Feel free to jump to the sections that interest you:

What You'll Receive

We make all of our signs from wood and either finish them in colour or etch them.  This gives them a unique vintage feel.   Your sign will have the appearance of a 1950's shop sign.  Wood signs have a slightly rustic feel.  Please keep this in mind if you're ordering for a corporate environment.  The signs below are for indoor use only.  We do offer outdoor signage.  If you need something for outdoor please email orders@straightlaser.ca.

What Are The Options?

We offer three sign types: Cut Letter Signs, Dimensional Signs & Etched Wood Signs.  

Cut Letter Signs

  • Arrive as individual pieces. 
  • Can be finished in any colour including bare birch, solid & metallics.
  • You must lay them out on the wall.  (Optional Layout templates are available to help)
  • You must attach them to the wall yourself. (We include instructions on how to do this)
  • Are best for permanent installation.
  • Can be up to 8ft wide.

Dimensional Signs

  • Arrive as one piece.
  • Can be finished in any colour including bare birch, solid & metallics.
  • Come with hanging loops at the back.
  • Great for permanent installation OR trade show use.  Easy to move around.
  • Can be up to 45" wide.

Etched Wood Signs

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  • Arrives as one piece.
  • Available in ONE colour only; wood background with dark brown etching.
  • Arrives unmounted so it can be framed or set on a shelf.
  • Can be upgraded to include loops at the back.
  • Can be up to 32" wide.

Which One Should I Choose?

The choice often comes down to how you'd like to use your sign.  It can also be affected by size.

If you'd like to use it for a tradeshow choose a Dimensional Sign or Etched Wood Sign.  Dimensional and Etched Wood Signs are compact, ready to display and easy to move. 

If you're using your sign in an office space where it won't be moved, all three options will work.  Cut Lettering can be made in larger sizes and is easy to permanently install.  It's a popular choice for offices.  Dimensional and Etched Wood Signs also work, but are available in smaller sizes.  

How Do I Determine Sizing?

Our Dimensional Wood Sign has more info under "Additional Info".  Click there then scroll to the bottom of the page for photos of each size, to scale, inside common trade show booth dimensions.  This should give you a good idea of how your sign will look when it's done.  

For Cut Lettering I suggest measuring your visible wall space.  That is any space you plan to include the signage in, minus any desks or countertops that may be blocking the way:

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Once you have that measured leave a buffer of at least 1 foot all the way around (subtract 12" on all sides).  From there, it's up to you how you'd like it to be laid out.  Some clients want to use the whole space, while others want their logo to take up a smaller footprint. 

Etched Wood Signs have a smaller footprint than the above two styles.  Estimate using a ruler or piece of cardboard held up to the area you'd like to use it in.  

How Will My Sign Be Sized?

When you're buying a sign on our website you're buying a footprintA footprint is the total area available for your sign.  It's not the actual dimensions of your sign. 

Most logos do not match the exact proportions of the sign footprint.  When maxed out in the footprint, your logo will be either shorter in height or less wide than the footprint.  See the diagram below.  We will not stretch or squish your logo out of its original proportion.  We just won't:

A rule of thumb:  In a sign you can have length OR width, not both.  Your sign will either match the width measurement of the footprint, or the height.  You can't pick which one.  It's determined by how your logo naturally fills the space.  When we make your sign we'll expand your logo until it touches either the top or the sides of the footprint - whichever touches first. 

Please select a footprint that roughly matches the proportion of your logo.  For example, if your logo is roughly square, choose a square footprint.  If your logo is a skinny rectangle, choose a footprint that is long and skinny.  

If you're seeking specific dimensions please send us an email and tell us the exact size you'd like.  Size must be specified in width only.  

How Do I Place An Order?

Though each sign is completely custom, almost all signs are covered under one of our three sign listings. 

Choose the style you'd like (Dimensional, Cut Lettering or Etched Wood), pick a size, a mounting option if needed, then add to cart:

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As soon as you place the item in your cart a pop-up box will ask you detailed questions about what you'd like:

If there's anything else you'd like to add please send us an email.  We match all email requests to their order as soon as the order comes in.  

What Else Do You Need From Me?

As soon as you've placed your order please email us your logo file. 

Vector files are the best files for signmaking.  These are files that end in .ai, .eps. or .pdf.  If you're not a graphic designer but your designer has sent you files, it's often the file that won't open on your computer but gives you an error message.  Please send this file.  It's the one we need.  

If you didn't have a designer create your logo or you're not able to request a vector file from the original designer we can work with .jpg, .png and .tiff files.  Please send us the largest file you have.  If you have more than one to choose from pick the logo that appears largest on screen and has high KBs under "file size".

Can You Make Me A Logo?  Make Changes To My Logo?  Lay My Sign Out Differently?

Absolutely!  However, these aren't included in the sign price.  We'll cover small design jobs like converting .jpg files to vector files or adding a circular shape around your sign.  If your request involves more please email us your idea and we'll send you a quote. 

A quick note: designing a logo is a big undertaking.  If you need a logo designed you should have a separate budget set aside for this job.

What Happens Next?

When an order comes in either myself or a studio assistant will look over the details, check your file and confirm the order is ready to go.  We work with each client one-by-one.  If we see issues or have a question we will contact you before moving forward.  

As a general rule we don't provide sign proofs because your sign will look identical to the original logo file.  

Once your order is confirmed you won't hear from us for a little while.  Signs take 2-3 weeks to finish.  As soon as your sign is finished you'll get an email with a tracking number telling you it's been shipped.

If you've shared a deadline date with us we make note of it and ensure your sign arrives on time.  Your sign will ship on time to arrive by your deadline date. 

What About Rush Orders?  

Please contact us at least 4 weeks before you need your sign.  Rush orders are occasionally possible but there are hard limits to sign making.  They must have curing time.  That's a stage that can't be rushed.  If you email us we can let you know what's possible, but please understand the rush time estimates we give you can't be extended.