Business Marketing

How Do I Order A Sign For My Business?

I offer a lot of sign options so I thought I'd write a post to help .  I'll explain what I do first, then how to place an order. 

Feel free to jump to the sections that interest you:

What You'll Receive

I make all of my signs from wood and either finish them in colour or etch them.  This gives them a unique vintage feel.   Your sign will have the appearance of a 1950's shop sign.  Wood signs have a slightly rustic feel.  Please keep this in mind if you're ordering for a corporate environment.  The signs below are for indoor use only.  We do offer outdoor signage.  If you need something for outdoor, or have a more corporate aesthetic please email me at

What Are The Options?

I offer three sign types: Cut Letter Signs, Dimensional SignsEtched Wood Signs.  

Cut Letter Signs

  • Arrive as individual pieces. 
  • Can be finished in any colour including bare birch, solid & metallics.
  • You must lay them out on the wall.  (Optional Layout templates are available for purchase)
  • You must attach them to the wall yourself. (We include instructions on how to do this)
  • Are best for permanent installation.
  • Can be up to 8ft wide.

Dimensional Signs

  • Arrive as one piece.
  • Can be finished in any colour including bare birch, solid & metallics.
  • Come with hanging loops at the back.
  • Great for permanent installation OR trade show use.  Easy to move around.
  • Can be up to 45" wide.

Etched Wood Signs

Custom Indoor Sign
  • Arrives as one piece.
  • Available in ONE colour only; wood background with dark brown etching.
  • Arrives unmounted so it can be framed or set on a shelf.
  • Can be upgraded to include loops at the back.
  • Can be up to 32" wide.

Which One Should I Choose?

The choice often comes down to how you'd like to use your sign.  It can also be affected by size.

If you'd like to use it for a trade show choose a Dimensional Sign or Etched Wood Sign.  Dimensional and Etched Wood Signs are ready to display and easy to move. 

If you're using your sign in an office space where it won't be moved, all three options work.  Cut Lettering can be made in larger sizes.  Dimensional and Etched Wood Signs come in smaller sizes.

How Do I Determine Sizing?

The Dimensional Wood Sign has more info under "Additional Info".  Click there then scroll to the bottom of the page for photos of each size, to scale, inside common trade show booth dimensions.  This should give you a good idea of how your sign will look when it's placed in your booth. 

For Cut Lettering I suggest measuring your visible wall space.  That is any space you plan to include the signage in, minus any countertops that may be blocking the view:

How To Measure My Office For A Sign

Once you've measured leave a buffer of at least 1 foot all the way around.  From there, it's up to you how you'd like it to be laid out.  Some clients want to use the whole space, while others want their logo to take up a smaller footprint. 

Etched Wood Signs have a smaller footprint than the above two styles.  Estimate using a ruler or piece of cardboard held up to the area you'd like to use it in to gauge scale.

How Will My Sign Be Sized?

When you're buying a sign on my website you're buying a footprintA footprint is the total area available for your sign.  It's not the actual dimensions of your sign. 

Most logos do not match the exact proportions of the sign footprint.  When maxed out in the footprint, your logo will be either shorter or less wide than the footprint.  See the diagram below.  I will not stretch or squish your logo out of its original proportion.  This request will make the artwork looks distorted:

Maintaining Image Proportions

In sign making you can have length OR width, not both.  Your sign will either match the width measurement of the footprint, or the height.  You can't pick which one.  It's determined by how your logo naturally fills the space.  When I make your sign I'll expand your logo until it touches either the top or the sides of the footprint - whichever touches first. 

Please select a footprint that roughly matches the proportion of your logo.  For example, if your logo is roughly square, choose a square footprint.  If your logo is a skinny rectangle, choose a footprint that is long and skinny.  In this way you can maximize the use of space and spend as little as possible on your sign.

If you're looking for specific dimensions please send me an email and tell me the exact size you'd like.  Size can be specified in width only.  I do not work with letter height because it can change the size quite a bit.

How Do I Place An Order?

Though each sign is completely custom, almost all signs are covered under one of my three sign listings. 

Choose the style you'd like (Dimensional, Cut Lettering or Etched Wood), pick a size, a mounting option if needed, then add to cart:

How To Order A Sign

As soon as you place the item in your cart a pop-up box will ask you detailed questions about what you'd like:

How To Order A Custom Sign

If there's anything else you'd like to add please send me an email.  I match all email requests to their order as soon as the order comes in.  

What Else Do You Need From Me?

As soon as you've placed your order please email me your logo file. 

Vector files are the best files for sign making.  These are files that end in .ai, .eps. or .pdf.  If you're not a graphic designer but your designer has sent you files, it's often the file that won't open on your computer.  Please send this file.  It's the one I need.  

If you didn't have a designer create your logo or you're not able to request a vector file from the original designer I can work with .jpg, .png and .tiff files.  Please send me the largest file you have.  If you have more than one to choose from pick the logo that appears largest on screen and has high KBs under "file size".

Can You Make Me A Logo?  Make Changes To My Logo?  Lay My Sign Out Differently?

Absolutely!  However, these aren't included in the sign price.  I'll cover small design jobs like converting .jpg files to vector files or adding a circular shape around your sign free of charge.  If your request involves more please email me your idea and I'll send you a quote. 

A quick note: designing a logo is a big undertaking.  If you need a logo designed you should have a separate budget set aside for this job.

What Happens Next?

When an order comes in either myself or a studio assistant will look over the details, check your file and confirm the order is ready to go.  I work with each client one-by-one.  If I see issues or have a question I will contact you before moving forward.  

As a general rule I don't provide sign proofs because your sign will look identical to your logo file.

Once your order is confirmed you won't hear from me for a little while.  Signs take 2-3 weeks to finish.  As soon as your sign is finished you'll get an email with a tracking number telling you it's been shipped.

If you've shared a deadline date with me I make note of it and ensure your sign arrives on time.  Your sign will ship on time to arrive by your deadline date. 

What About Rush Orders?  

Please contact me at least 4 weeks before you need your sign.  Rush orders are occasionally possible but signs must have curing time.  That's a stage that can't be rushed.  If you email me I can let you know what's possible, but please understand the time estimates I give you are not negotiable because the sign itself takes time to make.  

What did you think of this post?  Was it helpful?  Let me know in the comments!

To order a sign for your business check out options in the SHOP.